Inakup, Arekup: Ang commercial na may kurot sa puso

I think the government has been effective in sending a message across through its recent 48-second TV advertisement, ‘Inakup, Arekup’, which tackles the sad plight of a young girl who belongs to a large family. The young girl in the commercial narrates how she was made to look after her younger siblings. Her poor situation also forced her to quit school. She was asking/blaming her parents for neglecting her and her siblings’ welfare for not being “responsible parents”.

Family planning is a sensitive issue in a Catholic dominant country like the Philippines. Clergies here are very much against the promotion of artificial method of family planning. The TV ad (in my opinion) doesn’t encourage the public to take a particular form of contraception. It is giving the public a free choice.

At the end of the TV ad, it lets the target audience choose among the many options of family planning.

Inakup Arekup

Isang taon pa lang ako,
Nasundan na ni Toto
Di pa sawa sa gatas mo
Mayro’n na’ng kasosyo

Grade 2, walong taon pa lang
Apat na bata ang inaalagaan
Di nakatikim ng patintero
Dahil nagbebenta ng banana cue

Grade 6, labing-dalawa na ako
Kasing dami na ng pamilya ko
Sabi mo “Pasensya na, walang pera Kaya, mag-drop out ka”

Refrain:
Inakup, sabi mo kami’y mahal niyo
Arekup, ba’t di kayo nag-plano?
Sana hindi gutom at nag-aaral pa
Alaga’t malusog ang buong pamilya

Pumili ng paraang hiyang sa iyo:
Modern Natural Family Planning: LAM, SDM, BBT, STM, BOM
Temporary: Pills, Condom, Injectables
Long-Acting: IUD, Implant
Permanent: Tubal Ligation, No Scalpel Vasectomy

Ang Planadong Buhay ay Maayos na Buhay -Department of Health (Philippines)

Family Planning TVC credit: DOH Philippines

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