Category Archives: Mommy Moments

Step into the Wonderful World of Baby’s Dreams


Pampers and Sleep Experts walk you through your baby’s journey of sound sleep and sound development

Ever wonder what this smile is about?

Or what is he up to in dreamland when he does this?

Indeed, sweet dreams are golden moments. Parents want their babies to have the bestqualitysleep possible. Any mother will tell you how valuable it is when her baby sleeps through the night.Pampers understands the importance of a good night of quality sleep for baby and for the family.

Pampers launches today theSound Sleep, Sound Development campaign, in partnership with the Mother & Child Nurses Association of the Philippines (MCNAP). “This campaign aims to educate moms on the importance of complete night-time sleep for babies. We acknowledge that when baby sleeps through, night after night, it is a key step in baby’s development,” says Pampers Brand Manager Camille Aquino.

Sleep experts MCNAP President Alicia Estiller and Philippine Society of Sleep Medicine (PSSM) Dr. Luis Rivera Jr. also agree that complete night-time sleep is very important to baby’s development and growth. It is associated with more positive daytime behavior, mood and temperament, and better physical functioning,” adds Mrs. Estiller. However, many factors can disturb a baby’s sleep or lead them to wake fully, such as hunger, illness and discomfort. “That is why moms should learn to identify these external factors so they can appropriately address baby’s concerns,” says Dr. Rivera.

Mom knows that part of being a good mom is to check baby’s diaper for wetness. However, she’s doing more harm than good because this interrupts baby’s sleep. “Sleep deprivation is associated with stunted growth, weight problems, low attention span, delayed learning and behavioural problems,” shares Estiller.

To minimize baby’s discomfort during sleep, mothers often take steps to prevent diaper wetness during the night. A clinical study by scientists at Pampers highlights what they call the ‘wetness wake-up call’ — a direct link between urination and sleep disturbance. Receptors in a baby’s skin can easily sense the feeling of wetness, acting as little ‘alarm clocks’ that could potentially wake the baby.

In light of this insight, a team of ‘dryness experts’ at the Pampers Schwalbach Technical Centre in Germany came up with a study to help silence the ‘wetness wake-up call’. The team formulated the unique 4-layers + gel technology to effectively absorb and lock wetness away from baby’s skin. When tested, this new technology helped reduce the chance of the baby’s skin sensing wetness and helped baby to sleep soundly. No need for mom to disturb baby’s sleep when she checks the diaper. Pampers thus acts as a sleep enabler that helps establish a night-time pattern of sleeping through the night, night after night.

To help moms better understand what complete night-time sleep means for babies, Pampers creates an interactive exhibit giving moms a glimpse of what goes on inside their baby’s brain while they are sleeping. Mommy bloggers Frances Amper-Sales (far left) and Pehpot Pineda (second from left) open the exhibit with a very enlightening discussion about the challenges of putting babies to sleep and ensuring complete night-time sleep. Estiller shares common sleep myths, facts and tips to ensure quality night-time sleep for babies. Philippine Society of Sleep Medicine (PSSM) Dr. Luis Rivera Jr. also reveals what complete sleep does for babies’ brains.

Four booths are showcased in the exhibit showcasing the baby’s dream world and providing key information to help moms better appreciate the importance of complete night-time sleep to babies.Informational highlights of the booths are current sleep practices of babies through a sleep survey among moms, different interactive games to help moms better understand their baby’s sleeping habits, and the positive and negative effects of complete sound sleep towards baby’s holistic development. A special booth, which serves as Mom’s Helpdesk is also open for free consultation and product demonstration with Sleep Experts.

Pampers Comfort not just protects baby’s complete sleep against wetness, but also strengthens mom’s belief that she is providing her baby with the best possible care to achieve optimum brain development. Through the Sound Sleep, Sound Development campaign, more moms will understand and better appreciate the importance of sleep.

To find out more about the Sound Sleep, Sound Development campaign, please visit the Pampers Facebook page and watch out for Pampers activity in supermarkets near you.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Movies and kids

mommy moments

I don’t have many pictures taken at the cinema. Most pictures that we have are saved in my husband’s old cellphone camera. This is the only picture I can share for Mommy Moments this week. This was taken when the kids and their dad watched Michael Jackson’s “This is it!” movie last November. I think I was busy with a project then so I was not able to join them.

We also watched New Moon last year and then Toy Story 3 this year. Watching movie is not so budget-friendly. But we take exception when kids did something good at school. We treat them to movies, pizza or burger house and bookstore as a reward. Before their examination period this week, I promised to bring them to the mall if they get good marks in the test. So far, I’ve seen some test papers with high scores; will have to wait for the rest of the papers to be released next week. Mall time will have to wait then.

My entry for Mommy Moments this week. Happy weekend everyone!

Beating the deadline

In a couple of days school is finally over. Vacation is a wonderful time for recreation and learning new stuff. For me and my kids, we just can’t wait to watch our favorite DVD movies over and over. Vacation saves me from waking up early every morning to prepare my kids for school. Now I’ll just take my own sweet time to lie around, catch up with my readings (been wanting to do this for a long time. Aye, the procrastinator in me). I will now have more time to blog. Yes, I’m getting the hang of web blogging and must admit beginning to like it.

When I was working, I look forward to a new assignment or coverage each day. I would make a mental list of all the possible angle in a story/data at hand. And boy nothing beats the adrenaline rush that I get while I am pressing the keyboard just to meet my deadline. Do I get the same feeling in blogging? I must say yes, but on a different level. Since I have no boss to please (re story material) here and deadlines to worry about. I should say I still get excited to write anything of importance to me and to my (selected) reader. Somehow, I’m reviving my interest in writing (after two years of hiatus). Thanks to blogging!