For decades now most companies looking to expand their customer base in a cost-effective way have turned to free promotional items. Moderately useful tools and items can be cheaply purchased in bulk, emblazoned with company insignia’s and given out with little effort anywhere from inside the office to the nation’s largest trade shows and public events. For a purchase price of just cents per item a company can effectively imprint their brand in the minds of countless potential customers.

There is a lot of strategy that goes into choosing the right promotional item for these giveaways. Finding the best mix of cost, usefulness and how memorable it will be to the user is the key to running a good free item giveaway campaign. These days the biggest focus for many companies is on eco-friendliness. Consumers are quickly getting more in tune with how businesses employ environmentally friendly practices in their operations. Choosing to give out hundreds of wasteful or potentially harmful products for the sole purpose of marketing may send a bad signal to a large potential customer base. Instead, find success by avoiding common items like pens and bottle holders and opt for something greener such as safe reusable bottles from www.customearthpromos.com. These bottles not only provide a great chance to show off your company information but they also give people an infinitely reusable and highly functional item while making a positive statement about your company’s commitment to going green.

These awesome BPA free plastic bottles differ from typical drinking bottles in that they are completely safe for the environment both in manufacture and use. The plastic comes from only recycled or organic materials and contains no toxic or unsafe BPA and other polluting chemicals commonly associated with plastic manufacturing. Despite this the bottles are durable and long-lasting, holding up well to repeated washes and multiple uses. An item that costs you less than a dollar piece and can be given away for free will last people years, providing countless times for them to see and remember your company while doing so. Organic dyes make it possible to place any logo and text information you want on the outside of the bottles as well.

Going green doesn’t have to mean sacrificing traditional marketing strategies. A company of any size can actually benefit from eco-friendly practices especially when it comes to free promotional items. Choosing environmentally healthy reusable items like bottles to give to potential customers puts your brand in the minds of hundreds of people and leaves them feeling good about the steps the business is taking to protect the environment.